Nihon jaia

Lolita Fashion

Lolita is a subculture that arises, like other Japanese underground cultural movements, in the late 70's (namely, in Osaka), extending gradually turning around Japan until becoming Harajuku as centre of Lolita subculture. Finally, in the 90's began to spread throughout the world. This subculture is largely inspired by Victorian and Rococo era, fusing Japanese lifestyle with western aristocracy of XIII-XIX centuries.

Within Lolita fashion it can differentiate many styles: Classic, Gothic, Sweet, Elegant Gothic, Punk... Despite their sharp differences, they share the same passion for creative designs, a high interest in personal care, the desire to express themselves through style and promote the most female and cared version for women.

At present, the Lolita has attracted growing interest from outside Japan. The Japanese market, once opened to the West, has helped greatly to the establishment of shops in different parts of the world: USA, Paris, Spain, Portugal ... The best-known brands and with more expansion into the western market are Baby, the Stars Shine Bright and Angelic Pretty and, in fact, they opened their own stores in Paris and the U.S.

With the appointment of a famous model Lolita, Misako Aoki as one of the ambassadors of Japanese pop culture, the Japanese Government has managed to make Japanese fashion is spread through mass media worldwide.

Activities in the Festival:

Workshop on Trends: Where you can feel "Lolita for a while". In the workshop we will make available to any interested countless dresses, shirts, skirts, shoes, stockings, wigs, hair accessories, bags ... everything you need to meet the needs of all kinds of people interested and show absolutely all styles of Japanese tendencies, from most famous Lolita styles to others as the gyaru, decora, visual and fairy kei. In addition, participants will have a session hairdresser, of makeup, and a photo session where the people will be able to choose the picture that most like to them.

Japanese fashion through music and film:With the intention of making known all aesthetic choices that Japan offers young, Kamikaze Girls has compiled numerous music videos and movies where the public can clearly see the impact Japanese pop fashion on younger society. In the film screenings you can see famous artists in the Japanese music industry as Kanon Wakeshima, Versailles, Nana Kitade, MalizeMicer, Sumire, Ayumi Hamasaki, Koda Kumi, Namie Amuro, Mana, Gackt ... and films like Kamikaze Girls, Bounce Ko-gals, Moon Child... And much more!

Shopping Assistant: nside the Stand of Kamikaze Girls we will enable a space in which one of the monitors will provide information to all those who, after having gone through our workshop on "Trends", are interested in exploring this kind of fashion or even know how to acquire these items. Each interested person will sit down with the instructor, who will present to you different web pages related to fashion and shopping. If you have an interest to buy, will show the entire process in addition to inform you of other topics as shipping, customs charges, etc ... All interested people will be provided with a dossier of relevant pages about fashion and shopping.

Kamikaze Girls Group

Kamikaze Girls is a group of young people interested in fashion and Japanese culture. This project was created with the intent to publicize and disseminate, at regional level, the pop culture that has developed in Japan in recent decades. With the idea of spreading Japanese pop culture Kamikaze Girls has participated in various events:

  • II Jornadas Mangamore (Amorebieta), 2008: Exhibition of dresses and talk about the movement.
  • I Japanese Culture Festival (Bilbao), 2009: Informative Stand.
  • VIII Festival of Getxo Comic and Manga, 2009: Parade Lolita trends and sales stand.
  • XII Jornadas Motsukora (Barakaldo), 2010: Workshop "Dress as Lolita for a Day"

Kamikaze Girls has also appeared in various media showing the growing media interest in these new trends that come to us from Japan, as is the case of following examples:

  • Report for "Objetivo Euskadi", ETB2 (2008)
  • Interview for "Deia" newspaper (2009)
  • Interview with Antena3 News (2010)
  • Interview for "Deia" newspaper (2010)
  • Report for "Euskadi Directo", ETB2 (2010)

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